Indispensable and amazing business partners
As a small business owner, your website is your virtual partner – ensuring that your business ‘looks great’ on the Internet. While I love helping small business owners create and/or redesign a website that works for their business, I have found that there are times when I happily partner with an expert to focus on […]
10 great tips for adding video to your website
Have you always thought you needed video for your business website? Are you a bit overwhelmed with it all? Here are some fabulous video tips provided by local marketing and media specialist, Darren Koons with c2ginteractive. Before you create the video: 1. Know who you are and what you do and have a clear idea […]
6 things you need to know about browsers, business and your mom
Your mom is the first face you probably saw when you came into this world. Guess what? Your browser is the first thing you see when you power up your computer. And, just to make sure we’re all talking about the same thing, let’s define what your browser is and what your browser is not. […]
Protect your website navigation from these lame ideas
You are in the throes of re-designing your website. You’re a smart, savvy small business owner and you have just come across a totally unique example of navigation that you think will show the one-of-a-kind services, products or ideas that you provide. You show it to your web designer and your web designer thinks the […]
Is what you see what you get?
Recently, I was talking with a friend who is a therapist. He described a rather embarrassing exchange with a new client. The first thing the new client said to him at their initial meeting in his office was, “Gee, you’ve aged since that photo on your website. Think you might want to update it?” Fortunately, […]
An eye doctor’s guide to web design
You’re sitting in the exam room and there’s a huge machine covering your eyes that looks like a combination of the lone ranger and a super hero character’s metal mask. The doctor pleasantly asks you – which is better? This one or this one? You get to view a teeny, tiny line of letters projected […]
11 tips to help you get the most from a web site redesign
Are you getting ready to re-design your website? Here are eleven tips to help you start your project off on the right foot. 1. take time to meet with your designer ‘face to face’ – either at a mutually convenient location or via Skype. The ability to see and meet your prospective designer will help […]
10 ideas for new content for small business websites
When I talk with a prospective client that has a website but is considering a re-design, many times s/he will tell me to ‘just take the content on my current site’ to use for content on the new site. There are probably plenty of pearls of good, searchable content in that business owner’s website. Otherwise, […]
Road map to a successful logo & web site launch
This project was born out of one woman’s ability to help other women find love. Jessica Sabatini has a gift coaching women to seek out and find their real love. Her success has led to several happily married couples and a thriving business, too. She needed a website to compliment her unique and growing business. […]
Resourceful
What do you think of when you hear the word ‘resourceful?’ I think of someone who is able to navigate their way through difficult and challenging situations with a sense of focus and resolve and a large dose of humor. I love meeting resourceful people because they don’t seem to have time to complain or […]